Sea Otter Classic 2026

Sea Otter Classic 2026 runs from April 16, 2026 to April 19, 2026 at Laguna Seca in Monterey, CA.

Sea Otter Classic 2026 is held at Laguna Seca, located in Monterey, CA. The venue is one of the premier event spaces in the Monterey area.

Sea Otter Classic 2026 typically draws around 700 exhibitors, making it one of the larger shows in Monterey. Booth costs vary by size and location — standard inline booths often start around $3,000–$8,000, while island or corner booths can run $15,000+. Booth design, fabrication, and show services add to the total investment. Request a quote for full-service booth management →

Exhibitors at Sea Otter Classic 2026 typically need booth design and fabrication, property ordering and shipping logistics, on-site setup and teardown crews, pre-show marketing assets, and post-show lead tracking. ReadySetShow! handles all of these as a single turnkey service — so your team can focus on working the show floor. See what's included →

Three tips for exhibiting at Sea Otter Classic 2026: (1) Book early — prime booth locations sell out months in advance; (2) Brief your team — every person on the floor should have a clear pitch and know your lead capture process; (3) Follow up fast — leads go cold within 48 hours of a show. Read the full Bay Area exhibitor guide →