Specialty Food Association Winter FancyFaire 2027
A New Trade Show Experience. A New Way Forward.
IN-PERSON | January 17–19, 2027 | San Francisco, CA, USA
Winter FancyFaire 2027 is a reimagined trade show experience from the Specialty Food Association, bringing together makers, buyers, and innovators across the specialty food and beverage industry. Hosted in San Francisco, this event introduces a fresh approach to connecting brands, discovering products, and shaping the future of specialty food.
Attendees will explore a dynamic environment designed to inspire collaboration, elevate product discovery, and foster meaningful business connections. From emerging brands to established producers, Winter FancyFaire provides a platform for innovation, storytelling, and growth across the food industry. Key highlights include:
Exhibits & Product Discovery – Explore curated specialty food and beverage brands showcasing new and innovative products.
Buyer & Brand Connections – Connect retailers, distributors, and foodservice professionals with producers from around the world.
Industry Insights & Trends – Gain perspective on evolving consumer preferences, market trends, and product innovation.
Networking & Community Engagement – Build relationships across the specialty food ecosystem in a collaborative setting.
Winter FancyFaire 2027 offers a new way forward for the specialty food industry—where creativity, connection, and commerce come together. Mark your calendar and join the community in San Francisco this January.
JANUARY 17 - JANUARY 19, 2027
Moscone North and South
212-482-6440
press@specialtyfood.com
Winter FancyFaire on LinkedIN!
📍 Venue & Location
Moscone Center 747 Howard St San Francisco, CA Venue type: convention center Venue capacity: 100,000 Show Website ↗
🎪 Exhibit Opportunity
🏢 Booth Services for Specialty Food Association Winter FancyFaire 2027
When is Specialty Food Association Winter FancyFaire 2027?
Specialty Food Association Winter FancyFaire 2027 takes place on January 17, 2027 at Moscone Center in San Francisco, CA.
Where is Specialty Food Association Winter FancyFaire 2027 held?
Specialty Food Association Winter FancyFaire 2027 is held at Moscone Center, located in 747 Howard St, San Francisco, CA. It is a convention center venue. The venue is one of the premier event spaces in the San Francisco area.
How much does a booth at Specialty Food Association Winter FancyFaire 2027 cost?
Booth costs at Specialty Food Association Winter FancyFaire 2027 vary by size, placement, and show organizer pricing. Design, fabrication, and on-site services are additional. Request a quote for full-service booth management →
What services do exhibitors need at Specialty Food Association Winter FancyFaire 2027?
Exhibitors at Specialty Food Association Winter FancyFaire 2027 typically need booth design and fabrication, property ordering and shipping logistics, on-site setup and teardown crews, pre-show marketing assets, and post-show lead tracking. ReadySetShow! handles all of these as a single turnkey service — so your team can focus on working the show floor. See what's included →
Specialty Food Association Winter FancyFaire 2027 exhibitor tips
Three tips for exhibiting at Specialty Food Association Winter FancyFaire 2027: (1) Book early — prime booth locations sell out months in advance; (2) Brief your team — every person on the floor should have a clear pitch and know your lead capture process; (3) Follow up fast — leads go cold within 48 hours of a show. Read the full Bay Area exhibitor guide →